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DKW

Dimaagh Ki Wiring

The psychology and behaviour behind why you scroll, crave and can’t stop. "You do this too."
Reflective, gently unmasking. Quiet and introspective.

28 investigations, most-watched first
DKW

Buy umbrellas before rain (market timing)

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DKW

Instant depreciation when box opens

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DKW

Decision fatigue (Steve Jobs)

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DKW

Untouchable guest crockery psychology

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DKW

Survivorship bias (WW2 planes)

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DKW

You always pull through (jaani)

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DKW

Bounded awareness (Bunty skit)

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DKW

Bazaar bargaining runs on dopamine

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DKW

What if you fail? Take the risk

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DKW

Hardening kids backfires

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DKW

Spotlight effect (shirt stain)

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DKW

Loss aversion

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DKW

Deal trap: saved 50, bought 3 extras

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DKW

Anchoring (4000 discount magic)

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DKW

Doorway effect (forgetting)

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DKW

Diderot effect: one new thing makes you broke

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DKW

Halo effect

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DKW

Sunk cost fallacy (relationships/degree)

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DKW

Endowment effect (Shafiq sahab car)

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DKW

Do not laugh at others' downfall

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DKW

Fear spikes before big life moves (survival mode)

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DKW

Mental accounting (eidi vanishes)

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DKW

Easy tasks feel productive (productivity illusion)

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DKW

Confirmation bias

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DKW

Sunk cost: 2 years 20 lakh business

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DKW

Log kya kahenge spending (Veblen goods)

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DKW

Spotlight effect (starting things)

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DKW

Phantom vibration syndrome

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