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Gold rush: sell shovels

In a Gold Rush, don’t dig for gold. Sell Shovels.

Published 2026-01-07Franchise The Fine PrintLength 41sViews 2.4K
The investigation

History shows that during the 1849 Gold Rush, most miners went broke. The people who became billionaires were the ones selling jeans (Levi Strauss) and pickaxes.

Today, the “Gold” is AI, Crypto, and Dropshipping. And the “Shovels” are the $997 courses they are selling you. The gurus are getting rich by selling you the dream, not by doing the business.

Stop being the miner. Be the seller. Or better yet, use free resources like YouTube and ChatGPT to learn instead of paying for overpriced courses.